About WORKWAY
WORKWAY is workflow automation that gets out of the way. Connect your apps once, define what should happen, and forget about it. The best software is software you stop noticing.
The German philosopher Martin Heidegger described a concept called Zuhandenheit - "ready-to-hand." When you use a hammer well, you don't think about the hammer. You think about the nail. The tool disappears into the task.
This is how we design WORKWAY. You shouldn't think about "workflow automation" or "API integrations." You should think about the outcome: meetings that document themselves, payments that track themselves, projects that report themselves.
Dieter Rams, the legendary designer at Braun, lived by a simple principle: Weniger, aber besser - "Less, but better." Every feature we don't add is a feature you don't have to learn, configure, or debug.
We resist the temptation to add "powerful" features that require "flexible" configuration. Instead, we ask: what's the simplest thing that would work for 90% of cases? That's what we build. The other 10% can write code.
We don't show features that don't work. We don't claim integrations we haven't built. We don't manufacture urgency with fake timers or invented scarcity.
If something is broken, we say so. If something is coming soon, we say "coming soon" - not "join the waitlist for exclusive early access." Honesty is easier to maintain than marketing.
We have a simple test for every workflow we build:
"Can you describe this workflow's value without mentioning a single piece of technology?"
Wrong
"It syncs your CRM with your email via REST API webhooks and OAuth tokens."
Right
"It handles your follow-ups after client calls."
If the explanation requires technical terms, we haven't found the outcome yet. We keep simplifying until the value is obvious.
WORKWAY is built by CREATE SOMETHING, a design and engineering studio focused on building tools that recede.
We're a small team. We don't have investors telling us to add features. We don't have a growth team telling us to add friction. We just build software we'd want to use ourselves.
Questions, feedback, or just want to say hi? hello@workway.co