About WORKWAY
WORKWAY is workflow automation that gets out of the way. Connect your apps once, define what should happen, and forget about it. The best software is software you stop noticing.
When you use a hammer well, you don't think about the hammer. You think about the nail. The tool disappears into the task.
When you drive a well-engineered car, you think about your destination—not the transmission, the fuel injection, or the engine timing. The vehicle recedes; the journey remains.
The German philosopher Heidegger called this Zuhandenheit—"ready-to-hand." That's how we design WORKWAY: you think about the outcome, not the automation. Meetings that document themselves, payments that track themselves, projects that report themselves.
Dieter Rams designed products at Braun. Ferdinand Porsche designed vehicles. Both asked the same question: what can be removed?
Rams called it Weniger, aber besser—"Less, but better." The Porsche 930 added a turbocharger to the 911 without changing what it was. More power, same essence. That's the same principle applied to metal.
Every feature we don't add is a feature you don't have to learn, configure, or debug. We choose simplicity. What's the one thing that works for 90% of cases? That's what we build.
We show what works. We say what's true. If something is coming soon, we say "coming soon"—not "join the exclusive waitlist."
You'll find no fake urgency here, no invented scarcity. Just software that does what we say it does.
We have a simple test for every workflow we build:
"Can you describe this workflow's value without mentioning a single piece of technology?"
Wrong
"It syncs your CRM with your email via REST API webhooks and OAuth tokens."
Right
"It handles your follow-ups after client calls."
If the explanation requires technical terms, we haven't found the outcome yet. We keep simplifying until the value is obvious.
WORKWAY is built by CREATE SOMETHING, a design and engineering studio focused on building tools that recede.
We're a small team that builds software we'd want to use ourselves. No investors pushing features. No growth team adding friction. Just tools that work.
Questions, feedback, or just want to say hi? hello@workway.co